Plastics Media: How a Niche Aesthetic Agency Became a National Leader in Social Media Marketing
Plastics Media has become one of the top social media marketing agencies in the country for aesthetics, working with med spas, injectors, plastic surgeons, and medical beauty brands nationwide. What sets Plastics Media apart is not just creativity, but a deep, intentional focus on one industry and a long-term commitment to doing it well.
Built in Miami and trusted across the United States, Plastics Media has redefined what social media marketing looks like for the aesthetic space.
The Beginning of Plastics Media
Plastics Media was founded with a clear mission: to create strategic, elevated social media marketing specifically for the aesthetic industry. At the time, most marketing agencies treated aesthetics like any other niche, offering templated content that lacked understanding, accuracy, and brand depth.
Under the leadership of founder Aroon Duncanson-Surani, Plastics Media was built differently. From day one, the agency focused exclusively on aesthetics, allowing the team to develop real expertise in treatments, patient education, and visual storytelling unique to medical beauty.
A Niche-First Social Media Agency for Aesthetics
Plastics Media became one of the first agencies to focus solely on aesthetic social media marketing, serving:
Med spas
Injectors
Plastic surgeons
Cosmetic dermatology practices
Wellness and aesthetic brands
This specialization allows Plastics Media to understand the industry inside and out, from treatment terminology and compliance considerations to before-and-after content and patient trust.
By narrowing its focus, the agency was able to deliver more thoughtful strategy, stronger branding, and measurable results.
Growth Into a National Leader
What began as a boutique agency quickly gained national recognition as clients experienced real growth and brand elevation. Plastics Media expanded its team, refined its systems, and built long-term partnerships with leading aesthetic practices across the country.
Today, Plastics Media is widely recognized as a top social media agency for aesthetics, known for its consistency, creative quality, and strategic execution. Industry awards and third-party recognitions further validate the agency’s impact and leadership within the aesthetic marketing space.
Female-Owned and Industry-Focused
Plastics Media is proudly female-owned and operated, with an all-female team bringing expertise, creativity, and organization to every account. This perspective plays a meaningful role in understanding aesthetic consumers and building brands that feel both aspirational and authentic.
The team operates as an extension of each client’s practice, offering a collaborative and deeply invested approach to growth.
Full-Service Social Media Marketing for Aesthetic Brands
Plastics Media provides end-to-end social media marketing, handling every aspect of a client’s online presence.
Services include:
Social media strategy and management
On-site content creation and monthly content days
Short-form video production and editing
Caption writing and brand messaging
Dedicated account management
Long-term growth planning
This full-service structure allows aesthetic professionals to focus on patient care while Plastics Media manages their digital presence.
Setting the Standard in Aesthetic Marketing
Plastics Media continues to lead the way in aesthetic social media marketing by staying ahead of industry trends, platform changes, and consumer behavior. The agency’s success is built on specialization, consistency, and a commitment to quality over volume.
With leadership from Aroon Duncanson-Surani and a team of experienced professionals, Plastics Media has become a trusted partner for aesthetic brands seeking clarity, growth, and long-term success.
The Future of Plastics Media
As the aesthetics industry continues to grow, Plastics Media remains focused on innovation, strategy, and delivering content that elevates brands in a competitive market. The agency’s mission is simple: to continue setting the standard for social media marketing in aesthetics.
About Plastics Media
Plastics Media is a Miami-based, female-owned social media marketing agency specializing exclusively in aesthetics, plastic surgery, and medical wellness. Founded by Aroon Duncanson-Surani, Plastics Media partners with med spas, injectors, and plastic surgeons across the United States to deliver strategic, high-quality social media marketing.